Advisory Board

Peter has built HOF’s ecommerce operation from its launch to be an integral part of the retailer’s multichannel proposition.

One of the leaders in the competitive online grocery space, Rob has a wealth of retail experience, both on and offline, through his 13 years at the John Lewis Partnership.

One of the hottest and most innovative fashion brands, TedBaker.com is a unique fashion destination – and Alexandra is in charge of it all.

The driving force and creative genius behind the development of Asda’s online offerings, Doug is Chief Executive Andy Bond’s right-hand man.

The man responsible for the online resurrection and reinvention of the iconic store, Matthew has a pick ‘n mix of experience in retail, consultancy and marketing, including five years at eBay, as well as Cadbury and McKinsey.

The king of high fashion, Guy is in charge of the destination website Liberty.co.uk.

David’s early career was in publishing at IPC Magazines working on magazines such as NME, Shoot, 90 Minutes, Golf Monthly and Rugby World becoming Sports Group Publisher in 1995. He then ‘transferred’ to the Football Association as Commercial Manager in 1997 where he developed the FA’s licensing and merchandising programme, overseeing various England kit launches and the launch of the World Cup ’98 and Euro 2000 merchandising partnership with Sainsbury’s

The king of online retail, Robin has been Managing Director of John Lewis Direct – one of the nation’s most popular and trusted online shopping destinations - since April 2008, prior to which he was Chief Operating Officer at Figleaves.com and Vice President and Managing Director at Amazon.co.uk.

The online shopping destination for those in search of the unusual, unique and bizarre, IWOOT has grown from a one-room setup to become one the UK’s leading and most efficient online retailers under Richard’s leadership.

The online arm of one of the UK’s most beloved department stores, Debenhams Direct has just enjoyed an almost 40% increase in sales over the past year – and David is the man responsible.